WHY WOOL IS A NO-BRAINER

Wool is a great choice for sound absorbing solutions due to its composition and visual identity.


Wool is a natural protein fiber composed primarily of keratin, the same protein found in human hair and nails, which gives wool its strength and resilience. The fibers are naturally crimped (wavy), which creates air pockets when the fibers are packed together, allowing them to trap air and absorb sound waves effectively.


This structure helps reduce reverberation and unwanted noise, making spaces quieter and more comfortable. Wool performs well across a wide range of frequencies, from high-pitched sounds to low bass tones. This makes it ideal for both residential and commercial acoustic needs.

Each wool fiber has a surface covered in tiny overlapping scales, like shingles on a roof. These scales helps repel water, giving wool its water-resistant properties, and enables felting when fibers are exposed to heat, moisture, and friction, making wool versatile for textiles.


This explains why wool has excellent fire-resistance properties without the need for chemical treatments, making it a safe option for sound-absorbing solutions. This justifies why wool is resilient, maintains its structure over time, and naturally regulates moisture, enhancing its performance in different environments without degrading or losing its sound absorbing qualities. 


This makes it a great material for spaces where design and acoustics are equally important.

WOOL IS COOL

If you have read this far you already know that the functional benefits of wool are perfectly suited for interior spaces; naturally fire-resistant, soundproofing excellence, hypoallergenic, natural insulator, and moisture regulating. But lets talk a bit more about the production of this natural fiber that blends longevity, practicality, and elegance.


Europe hosts around 59 million sheep across the union. And sometimes, wool is just a byproduct. Sometimes even seemed as a load due to insufficient infrastructure and further processing. In Sweden, almost 50% of the yearly production is thrown. Alongside, statics shows that the production of non-renewable synthetics are accelerating even though this material is harming us in so many ways - whilst the wool production remain relatively unchanged globally. In 2023, 1 million tonnes of clear wool fiber was produced, accounting for 0.9% of the global fiber market. In other words, this is crazy. We have access to this multifunctional material, but we are not making use of its full potential.



That said, momentum is building for sustainable practices favouring our wool and its utilization, driven by increasing awareness around the environmental and ethical impacts of fashion and material production. Wool is being celebrated for its biodegradable nature and durability compared to synthetic alternatives, which shed microplastics and contribute to pollution.


This shift is also supported by certification programs like the Responsible Wool Standard (RWS), which ensures that wool is produced with ethical practices and environmental responsibility. The International Wool Secreteriat (IWS) is another certification framework focusing on standardizing and grading wool for global trade. Choosing wool over synthetics is a meaningful step in combating fine particle pollution and reducing the spread of microplastics in our environment. 


We want to be like wool, we want to be timeless.



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